Fondazione Telethon ETS is a non-profit entity recognized by the Ministry of University and Scientific and Technological Research. It was born in 1990 to respond to the appeal of patients affected by rare diseases.
MEDIA PLANNING
The mission of Fondazione Telethon is to advance biomedical research towards the cure of rare genetic diseases, prioritizing neglected pathologies by investments, selecting the best research projects in Italy with a transparent method that rewards merit and excellence. Fondazione Telethon funds research and transforms the results of excellent scientific research into therapies accessible to all patients, attracting the attention of more and more pharmaceutical groups.
RECRUITMENT OF NEW DONORS WITH REGULAR MONTHLY DONATIONS FOR RESEARCH
DRTV (Direct Response TV) is a technique that uses commercials during regular advertising breaks to obtain an immediate and measurable response from the audience, such as a donation, through a phone call or website registration.
Our media center planned the entire Direct Response TV campaign: thanks to our LiveReport tool, we correlate Auditel data, website traffic, and phone calls received from each planned TV channel. Day by day, LiveReport allows us to monitor the results of the TV investment, analyzing in detail the performance of each network down to the individual commercial.
RESULTS
The thousands of donations obtained by phone and web make this campaign perhaps the most successful in the Italian fundraising landscape.