MEDIAMENTE
IS THE FIRST MEDIA CENTER
in Italy specializing in Direct Marketing
It developed within the Bussolino sitcap agency and has gained greater autonomy in recent years. It also proposes itself as a direct interlocutor for many companies that already have an advertising agency but need punctual and rigorous media service. Our work approach consists of measuring, analyzing, and optimizing campaigns daily: our optimization logic involves continuous testing on all media. We particularly believe in the media mix: a single medium can work, in synergy with others it becomes powerful, effective, indispensable.
DIRECTRESPONSETV
A technique that uses regular advertising breaks to obtain an immediate response from the audience, such as a donation, a request for information, or a direct purchase through a phone call or website registration.
Our media center correlates Auditel data, landing page traffic, and phone calls from each planned TV channel: thanks to LiveReport, an easy-to-use web panel, the client can track the TV investment results day by day, analyzing the performance of each channel in detail down to the individual spot.
ONLINE
DEM
We select the best lists on the market based on objectives, optimizing communication through creativity, offer, and gadget tests to find the most performing approach
SMS
To communicate discounts, offers, or reminders. We identify your audience, write an effective and targeted message, and send it to reach thousands of new potential customers in minutes
NATIVE
Ads in the format defined by the publisher that are more performing, relevant, and effective than traditional ones, on every device
SOCIAL
To promote advertising content to a targeted audience on Facebook, Instagram, TikTok. Constant monitoring and appropriate adjustments during the campaign are essential activities we perform daily
GOOGLE ADS
To increase your website's visibility and your products or services, generate qualified leads interested in your business, and measure the return on investment of your advertising campaigns
OFFLINE
A powerful tool to reach consumers or industry operators and generate brand awareness: it is necessary to precisely identify the target audience and determine the message that will resonate most with that audience
BILLBOARDS
Although one of the oldest advertising tools, it still offers tangible benefits for communicating discounts, dedicated offers, or reminders